This rebrand has been months in the making and I am so excited to finally be able to share it with you all! I wanted the relaunch of my business to be true to my own identity and to the type of brides I enjoy working with. Aesthetically, it was important to me to keep it minimal and modern with a lot of white space and neutrals. While I love bold colors and trendy patterns, I wanted to make sure the base of my branding was clean enough not to take away from the photographs themselves and be able to showcase my work without too many distractions. The main colors are a classic black and white with a secondary palate of camel, grey, matte green, and a rich marsala.
Clean lines and geometric elements are incorporated throughout the brand and website to keep the look modern and edgy, while still being simple.
A few things that inspired me while gathering elements were: exposed brick, florals & greenery and dark wood textures. Nothing inspires me more when a bride chooses loose, organic florals on her wedding day or if the background at the venue includes character and an industrial feel. I wanted to make sure these textures and vibes were also included when curating the Emily Megan brand! Check out the brand board below to see the details!